When rumours circulated that Global Food Chain, McDonald’s used worm meat in its ham- burgers, sales decreased by more than 25% according to a publication by Greene (1978). Indeed, negative publicity often hurts as underpinned by Scott J. Rasmussen.
In contrast, researchers believe that negative publicity can sometimes increase purchase likelihood and sales. Any publicity is a good publicity.
Dr. William Atta Owusu attained prominence in the Ghanaian media by interpreting President Mahama’s 24-hour economic policy in an exceedingly bizarre and ‘unfavourable manner’. Numerous others, particularly media analysts from the current opposition NPP, derided him. Certain loyalists of the NDC requested his removal from the party’s communication staff. Nonetheless, his remark garnered media attention, amplifying the discourse surrounding the 24-hour economic policy. He was eventually referred to as ‘Dr. Pudon.’
Dr. William Owusu is deeply passionate about the policies and character of President Mahama, to the extent that he occasionally weeps on television shows, lamenting that Ghanaians are not sufficiently attentive to President Mahama and his excellent policies. In addition to his unparalleled affection for President Mahama, he has expended significant resources on the NDC party over the years by providing items and funds to party executives.
Dr. William Atta Owusu has a solid track record in job creation and a proven ability to foster business growth, innovation, and excellence in the power generation industry.
He is passionate about utilizing his finance skills to provide innovative solutions in
emerging markets, with a focus on achieving both individual and team success. Above all, he is an excellent communicator and currently pursuing Law at Central University.
He is the founder and president of PEGGERT ENGINEERING COMPANY LTD, suppliers of home and industrial generators.
